New Home Builders Push ‘Sustainability’ as Selling Point

NEW YORK – Developments like Florida’s Hunters Point Pearl Homes & Marina embody the incentivization of net-zero housing for high-end, luxury buyers. The development’s sales website greets potential buyers by anticipating their pride in making a responsible choice, reminding them that “only a select few will have the opportunity to be part of this movement – a giant leap into the future of homebuilding.”

“We have a responsibility,” says developer Marshall Gobuty. “We’re the generation that messed up the planet, and now you have the same generation trying to correct it, without any compromise.”

Meritage Home’s C.R. Herro says that the challenge in selling and marketing net-zero homes is pitching their true value and total cost.

Source:  © Copyright 2019 INFORMATION INC., Bethesda, MD (301) 215-4688

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